This free booklet distills into seven chapters what are classically known as the seven steps to the sales process. The beauty and power of this handbook are derived from the distillation of each step into the same five component parts: The Principal, never what you think it is. The Pitfall, our misapprehensions about the principal. The Payoff, what we get with mastery. Your Move, a single, next action. Your Inspiration, a dose of encouragement.